Good design is
silent.
Simplifying complex systems into intuitive, human-centered experiences that feel effortless, meaningful, and easy to understand
My Design Principles
Understand Behaviours
Observe real actions, contexts, and motivations before designing solutions
Think in Systems
Design relationships, flows, and structures that scale beyond individual screens
Simplify Relentlessly
Remove friction and noise until interactions feel obvious and effortless
Design for Experiences
Shape journeys that feel seamless, consistent, and meaningful
Case Studies
Simplifying complex systems into intuitive, human-centered experiences
Improving Seller Decision-Making & Trust in a Marketplace Journey
Enhancing the experience of posting items for sale on the FreeUp app, which is essentially a marketplace where users interact with listings and services
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Unlocking Supply Through Service Design: Reimagining Bulk Selling in a Marketplace
Designing an end-to-end, assisted selling experience that reduces effort, builds trust, and enables scale
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Redesigning Delivery Executive On-boarding at Swiggy
Reducing on-boarding time from 4.5 hours to 1 hour by replacing physical hub training with a structured, mobile-first learning experience for delivery partners across India
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FreeUp, A Platform To Buy & Sell Pre-loved Fashion And Accessories
Designing the thrifting experience by structuring information, simplifying navigation, and aligning with how users explore and evaluate listings
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Designing an Anonymous Community Platform for Gen Z College Students
Exploring what happens when identity is removed from social interaction, building a safe space for self-expression, emotional release, and low-pressure connection without the burden of a curated persona
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Designing a Complete Home Rental & Co-living Experience for Urban Renters
Livezy, a house rental app that helps students and working professionals find homes, match with compatible flatmates, and build community, all in one seamless experience
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Designing a Virtual Assistant for Senior Residents in a Retirement Care Facility
Addressing loneliness, isolation, and accessibility challenges faced by seniors in care facilities, designing Happy Beings, a companion app that fosters community, care, and a sense of purpose
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We Wonder If Apple Re-designed Google Pay, What Would It Look Like!
A design exploration reimagining Google Pay through Apple's design language, researching user needs of Indians above 50, identifying friction points, and redesigning only what truly needed to change
View the case studyCommunication Design
Visual decisions that guide, inform, and resonate without demanding any extra effort
